Blog
Stay up to date on the latest developments in multi-channel personalization techniques! And, as always, please feel free to contact us.
5 Reasons to Care About Conversion
by guest blogger Lisa Williams, President of MEDIA forte marketing
Conversion Optimization is one of the most powerful ways to grow your online business, yet it's often not included as a Marketing Budget line item and usually all the glory goes to driving traffic to your website. Getting your company to embrace conversion optimization and implement strategies for improved conversion should be a priority and it's often one of the best marketing investments you can make in your site. Here are five ideas to get you focusing more on conversion.
Guest Blogger at 3dcart: Are Manual Recommendations Good Enough?
Hard to believe, but just a short time ago manual recommendations were thought to be doing a good job for some pretty well-known companies, such as Columbia Sportswear, Sgt Grit and SmartPak. That is, until they automated and personalized the recommendation process, giving them 30-67% more revenue than manual recommendations. Still think manual recommendations are good enough for your business?
Multiply your Marketing Impact with 4-Tell
How much do you spend on online marketing? Marketing’s goal, especially search engine marketing and optimization (SEO/SEM), is to get people to your online store. How many of them end up buying once they’re there? More than the average 2%? We help you better leverage the marketing dollars you’re already spending. We provide a better shopping experience for your customers, and it shows – in your analytics, your SEO ranking, and your bottom line.
The Power of Your Website’s Design
by guest blogger Debbie Levitt, CEO of As Was
You’re setting up a website. You can start with a free template or out-of-the-box design or layout. Well, you could, but could you be hurting your business by choosing something so plain?
Reader’s Digest Talking about Recommendations?
You know your market is hot when Reader's Digest runs a cartoon about it!
You Can Too - Tips and Tricks Amazon Uses Can Also Improve Your eCommerce Website
We hold Amazon up as the gold standard in doing recommendations right. Well, they also do a whole lot more right too. Here’s a great article from James Agate, CEO of Skyrocket SEO, on ways you can improve your website just like they do.
Webinar - Want Fries with That? How to Boost Online Sales
Watch the webinar we did with 3dcart and our joint-customer, Fernando Lulli, CEO of Royal Yarns, to learn how personalized product recommendations give your shoppers a better experience AND boost your sales!
Guest Blogger on 3dcart: Recommendations 4 All Retailers
Get the Tools the Big Dogs Use. What makes Amazon an astounding $19,000 per minute? Is it advertising? Email marketing? Search?
Survey says: Which e-commerce platforms are in widespread use?
Here an interesting survey from UK Magento developer Tom Robertshaw. Tom writes that his signature detection methodology has improved, allowing his analysis to disclose previously unidentified e-commmerce engines.
"The June 2011 eCommerce survey of the Alexa top 1 million sites found 25,592 online stores. Magento continues to reign as the most popular platform with 4,705 sites, an 15% increase since February.
3dcart Announces Version 4 and introduces 4-Tell integration
Ecommerce software provider 3dcart recently announced the launch of version 4. As the biggest rollout to date, 3dcart 4 capitalizes on the group buying trend by putting control of group deals in the hands of online businesses. The new version features tight integration with 4-Tell.
As part of the release, 3dcart is inviting merchants to use 4-Tell and 3dcart with a special promotion: sign up and get one month completely free.
Guest Blogger at 3dcart: Boost Sales with Recommendations
How Product Recommendations can Boost your Sales 10-25%? Our very own Sales Director, Amy Weissfeld, is this week's featured guest blogger at 3DCart.
Don’t miss 4-Tell’s CEO, Ken Levy, speaking at InnoTech’s eMarketing Summit on 4/21/2011
Catch Ken on 4/21 at the OR Convention Center to learn about Leveraging Your Data to Achieve Greater Engagement and Sales.
Product-Centric and Customer-Centric Recommendations
Retailers don't always know who their customers are. Although, the more we know about them, the more likely we are to generate additional sales during their shopping visits – we can also make very effective recommendations for anonymous customers...
Ecommerce sales to hit $279 Billion in 2015
Ecommerce is expected to grow annually by 10% through 2015, when it's predicted to reach $279 billion in sales.
Are Impersonal Messages Hurting Your Online Marketing?
eMarketer article, 1/20/11: Marketing trends—especially in digital—are motivating brands to be more interactive and engaged with their customers. Rather than pushing out interruptive messages that targets will ignore or find annoying, many are working to create marketing experiences that appeal to customers as individuals. And they know if they neglect to do so their brand could be at risk.
Cross-Sell is Best with Sales Data
Cross-sell recommendations are bought with the current product; thus, it is best to use sales data to determine cross-sell. Engagement, such as view data or interaction with products, is good for finding similar products...
Very Powerful Post by Ryan Deutsch, “Why Won’t Apple Love Me Back?”
In yesterday's Email Insider - this really makes the case for 4-Tell’s intelligent, personalized, multi-channel solution! Something all brands and etailers should keep in mind, and strive for.
Offers in Welcome Email Result in More Sales
Offers within welcome email result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services. 4-Tell can provide cross-sell / up-sell recommendations to make these email messages work harder and return more.
Recommendations for Mobile Commerce are HERE
4-Tell's recommendations for Mobile Commerce are HERE, and it's a good thing - since almost 80% of retailers expect to launch an mcommerce site in the near future. If you're working on an mcommerce site, 4-Tell can help ensure you maximize revenue and conversion.
The Power of Transactional Email
I've been preaching about the power of transactional email for a long time. These emails have higher open rates and are kept around a lot longer than any other kind of email. Use this opportunity and space to include personalized recommendations that are based on the customer's order or buying habits. Don't miss a powerful opportunity to include personalized upsell/cross-sell items.
Higher Holiday Sales Predicted
Consumers are expected to spend about 2.3% more this holiday season than they did last year, according to the National Retail Federation forecast released today.
Can recommendations work with low volume products?
4-Tell is uniquely placed to help midsize retailers who have low sales volume, as well as new products for both midsize and large retailers.
