The 4-Tell Blog

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The Psychology of Consumer Choice

I’ll be honest, I’m an occasion shopper. Hot date next week? Shoes. A friend’s wedding this summer? Dress. What’s always true? Shopping in the 11th hour. With no time to spare, I need to find a specific piece. And needless to say, the stress needle is pointed at “high.” Wait. I see it. I’m walking…

Sales Associates

Leveraging Retail Sales Associates in 2017

“How do you like that one, honey?!” my mom yelled from the other side of the changing stall. “Meh. I don’t like the color. Too bright. Do they have this dress in black?” Before she could answer, our peppy sales associate was on the way with five other shades of the same dress in hand.…

customer loyalty, ecommerce, brand loyalty, millennial

The Peaceful Transition of Customer Loyalty: Part II

I hope my first post shed some light on ways to engage millennials and increase customer loyalty within our generation. Below, is my attempt to bring our journey full circle. I believe – with the support of my company – the industry will see a massive shift in this direction in the years to come.…


The Peaceful Transition of Customer Loyalty: Part I

These days, it seems the word “Millennials” can’t be said without hearing a few grumbles. I get it. Millennials are the first generation to have grown up completely digital. Attempting to “keep current” can be insanely exhausting – from new social media platforms to constantly changing trends. It’s hard to get a pulse on how…

Holiday Review

Logical Position is one of our new partners and Ryan Garrow is their Ecommerce Expert and data wonk at heart when it comes to all things around Google Analytics. He’s always happy to share his knowledge. Here’s his take on why and how to review and assess your website traffic from the 2015 holidays to help your business in 2016.

How To Get More Value From Product Photography

This is the second in a series of posts from Genevieve Morganstern, CEO of Sadie. Today she talks about Versatility, leveraging the investment you should be making with product item photography.

Bring Them Back: Re-engaging Shoppers in Email

4-Tell & Bronto, a partnership to boost your revenue! It’s a fact. Email that includes personalized recommendations based on shopping behavior and purchase history increases conversion. This is because shoppers find email featuring personalized products helpful.

Why Product Photography Matters: Elevating Brands

We hire photographers for all sorts of things. When it comes to the price, often times we plan to pay top dollar to have our memories preserved for years to come, But when it comes to product photography for a business, the cost of photography is not viewed the same. This is the first in a series from Sadie, focusing on how photography elevates brands.

Upshot Commerce completes integration with 4-Tell, launches service for BodyCandy

Upshot Commerce, a provider of on-demand, fully customizable ecommerce platforms, announced today it has completed integration with 4-Tell, which provides an integrated suite of products that allows merchants to deliver individually personalized product recommendations to shoppers across all channels. The integration enables Upshot Commerce clients to offer their shoppers product recommendations based on personalized browsing…