HMK Increases Sales by 25%
Challenge
HMK USA is a pioneer in the snowmobile boot category. They’ve come a long way since their early days and have now expanded their product line from snowmobile boots to outerwear, apparel and accessories. The problem was that most shoppers came to their site for the well-known boots and didn’t venture beyond. How could HMK highlight more of their product line to consumers and sell deeper into their catalogue?
Solution
The 4‑Tell product recommendation engine was the perfect solution. Working closely with HMK’s interactive agency, Blancomedia, we implemented personalized recommendations first in the shopping cart, and then expanded into the product detail pages.
Results
The personalized site is much “stickier”, encouraging visitors to spend more time on the site. Not only has it succeeded in showing consumers more of HMK’s product line, but sales are up a whopping 25% as a result. 4‑Tell’s recommendations have had a big impact on HMK’s bottom line.
Testimonial
“4‑Tell increased my online sales by 25%!” -- Kirk Zack, Founder, HMK USA
“It was as easy as they say to integrate, and I had complete control to display the recommendations however I wanted.” -- Elena Blanco, BlancoMedia
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