SmartPak has 36% Lift in Sales over Manual Recommendations
Challenge
SmartPak Canine sells heathy soutions for happy dogs. They had employees entering manual recommendations for each product. Most of the recommendations were alternative or substitute items. This is common with manual recommendations. They wanted 4-Tell to boost sales from automated, intelligent personalized recommendations.
Solution
4‑Tell was the perfect solution since we worked straight out of the box. The implementation was simple.
Results
SmartPak tracks revenue from users who click on and then buy a recommendation in the same shopping session. Our system outperformed their manual system by a 36% increases in revenue directly from recommendations. Furthermore, they didn't need to waste employee time and expenses to enter recommendations since our system is automated and intelligent. Finally, there are additional increases in revenue from customer loyalty built from good personalized recommendations, including repeat customers and those who only stay on a site if they feel it is good and up-to-date.
Testimonial
"This is freaking GREAT!” -- Kent Philips, Director of Direct Marketing, SmartPak
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