Customer Showcase
HMK Grows On-line Sales 25% with 4-Tell Boost Recommendations
Challenge: HMK designs, manufactures and sells high end outdoor apparel. They were looking for a recommendations solution that would both boost sales of existing products and provide intelligent recommendations related to new products as they expand their product catalog beyond their best known product – boots.
Solution: HMK selected 4-Tell Boost Recommendation solution and started by adding recommendations to their shopping cart. Working with BlancoMedia, their web agency, 4-Tell recommendations were live on HMKs site in just 4 hours! They are now adding recommendations to the product detail pages and expect to see an even larger impact.
Elena Blanco, Founder of Blancomedia, reports “It was as easy as they say to integrate. And I had complete control to display the recommendations however I wanted.”
Results: Web sales increased 25%. Every current and future product viewed by a shopper is now linked to great recommendations without costly manual entries, and returning customers are given personalized recommendations based on past buying activity.
