Why Recommendations
Intelligent and automated recommendations are proven to increase online sales, usually by 25% to 75%, and even up to 250%. They increase sales in three ways: larger average order size, convert browsers to buyers, and increase the number of repeat customers. Most importantly, they make customers feel ‘this store knows me’.
Successful “brick & mortar” stores spend a lot of time and money on an expert staff who recommend products for customers. This improves the customer experience and increases sales. 4-Tell duplicates this expertise for your online presence and your outbound emails.
The increase in revenue has been proven with large online retailers. 35% of Amazon's revenue comes from recommendations. 60% of Netflix customers use recommendations. Overstock even saw a 250% increase in revenue from recommendations.
Many small to mid-sized retailers compromise with ‘manual’ recommendations that don’t take into account customer specific history, and demand constant updates which most retailers don’t have the time or expertise to maintain. Most importantly, manual recommendations don’t increase revenue like intelligent recommendations based upon actual sales data and (unique to 4-Tell) product attributes.
Get Started with 4-Tell Intelligent and Automated Recommendations Now!
