Frequently Asked Questions

General Questions

Is this a hosted solution or does it run locally on my server?

Both. 4-Tell Boost for Web is running now on our redundant cloud servers for anyone needing a hosted solution. If, however, you would rather install the service on your own dedicated web server, we support that option as well. Just request our Boost installer and have your web administrator install it on your server.

What is the difference between Cross-sell, Up-sell and Similar?

Cross-sell recommends items that someone is likely to buy in addition to the item(s) they are looking at. It is related only to the items, and does not take into account who the user is.  Up-sell is the opposite of Cross-sell. Up-sell recommends items that specific users are likely to buy based on their past purchases. It is related only to the user and not to the current items being displayed. Similar recommends are used when someone is browsing and you want to show them other items with the same attributes.

Our default behavior is to give you a combined result where we look at all the information you provide (customer IDs and product IDs) and determine the best recommendation for that situation. 

How many recommendations can I put on a page or email?

As many as you want. Our standard configuration allows up to 20 recommendations at a time, but we would normally guide you to only place three or four per page. An exception might be on a page with a number of products displayed (such as a search results page) where you want to display one or two recommendations for each primary item.