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b2b salespeople

Product Relationships and Predictive Analytics: The Case for B2B Salespeople

The foreseen impact of shifting market conditions is often overstated – condemning predictions are frequently riddled in the headlines, tempting us to click. Consider “Death of a B2B Salesman,” the headline of a Forrester article by Andy Hoar. It’s equally hyperbolic to the “Retail Apocalypse” – a nonsensical narrative about the death and doom of…

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Closeup of pricing tag with twine and "Yes/No" text on wooden background
How Much Does Price Actually Influence Customer Behavior?

Ever since Amazon started gaining considerable market share in the retail industry, sectors like apparel and consumer goods have scrambled to compete by racing to the bottom on price.   For a while, it appeared as if most businesses were bleeding themselves dry with razor-thin profit margins to offer customers the lowest price options.  …

Customers using in-store technology and engaging in the customer experience.
5 Fascinating Customer Experience Trends

There are many different facets of customer experience and every business has their own take. What works for one business may not work for another. No matter how you approach it, it’s more important than ever to integrate a little of that customer experience magic into your business strategy.   1. Who Wore It Best…

customer centric growth
CMO: This is Your Yellow Brick Road to Customer Centric Growth

When you scramble together the pace of innovative technologies, social media adoption, and the proliferation of online content, you’re left with a whirlwind of digital disruption. In the aftermath of these ongoing innovation twisters, businesses are left in a state of disarray. Some are trying to pick up any salvageable pieces, while others click their…

Each customer is different. Let customer data drive the personalization for better engagement.
5 Fascinating Retail Trends
This Week: Nov. 8th

Personalization. It’s a term we’ve heard thrown around the world of retail but remains a bit of an umbrella word. However your business defines the term, it’s essential for every merchant to have actionable data to fuel their customer personalization efforts.   1. Customer Personalization Using customer data to provide personalization has always been easier for…

Returning online items can be a hassle.
5 Fascinating Retail Trends
This Week: Nov. 1st

Shopping can be fun… up until you purchase an item that you have to return. And that’s when shopping becomes really not fun. Whether buying online or in-store, returning items is a dreaded process for shoppers and retailers alike.   1.  Free the Returns Even though shoppers have migrated their patronage from in-store to online,…

Millennials halloween shopping for dog costumes.
5 Fascinating Retail Trends
This Week: Oct. 25th

Gather around (adult) children, I have a story to tell. The spookiest, scariest holiday of the year is coming and it appears that I am not the only adult that loves the celebration of things that go bump in the night. It’s All Hallow’s Day! *insert cackle*.   1. Not Just For Kids Halloween may…

Gen Z approaches shopping differently.
5 Fascinating Retail Trends
This Week: Oct. 18th

It almost seems silly to consider the Generation Z cohort of 7-21 year olds when evaluating retail trends. Aren’t their parents still buying their clothes? Regardless, Gen Z’s buying habits can shed some predictive light on current shopping trends and those to come.   1. More Recommendations Please It turns out that Gen Z shoppers are significantly…

b2b salespeople
Product Relationships and Predictive Analytics: The Case for B2B Salespeople

The foreseen impact of shifting market conditions is often overstated – condemning predictions are frequently riddled in the headlines, tempting us to click. Consider “Death of a B2B Salesman,” the headline of a Forrester article by Andy Hoar. It’s equally hyperbolic to the “Retail Apocalypse” – a nonsensical narrative about the death and doom of…

Smart mirror provides the lighting you want while applying makeup.
5 Fascinating Retail Trends
This Week: Oct. 11th

Have you ever wanted an “undo” or “back” button for your everyday life like you do online? Well, you’re not alone. Retailers are working hard to integrate technology that brings the best elements of shopping online to the physical brick-and-mortar experience.   1.  Rebecca Mirror-on Most of us would love our own personal shopper. Ecommerce…

Black Friday
3 Reasons Brick-and-Mortar Retailers are Well Positioned for Black Friday

October is here and that means so is the start of the holiday season. Some people look forward to the abundance of warm, home-cooked meals. Others can’t wait to catch up with hometown friends and family.  Personally, I always look forward to my family’s annual matching pajama photo – yes, it is possible to fit…

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4-Tell, Inc.

Our Cognitive Commerce Engine enriches real-time shopper data and displays it in user-specific profiles through our Collaborative Commerce Platform. We inspire sales to collaborate with every shopper - driving loyalty and boosting business results.
4-Tell, Inc.
4-Tell, Inc.2 days ago
Last year, Forrester found "superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience." Additionally, the brands that do it best bring in 5.7 times more revenue than their competitors that lag in such efforts.

Although there are many retailers that are still a ways from truly mastering personalization and developing strategies to create the customer experience that drives customer loyalty, it's clear that personalizing engagement in an entertaining and valuable way will always go hand-in-hand in any type of successful CX strategy.

http://bit.ly/2yWvfFI
4-Tell, Inc.
4-Tell, Inc.4 days ago
Exceptional customer experience is the cornerstone of sustainable and profitable businesses. But to always serve the customer, it requires brands to constantly shift their offerings to align with new behavior.

Here's some of the new ways that the biggest players are creating one-of-kind consumer experiences.

http://bit.ly/2mtIOaB
4-Tell, Inc.
4-Tell, Inc.5 days ago
Unfortunately for todays marketers, the pressure falls on them to be the champions of customer centric growth.

CMO’s must adapt to the shifting digital landscape by dispersing their rein of myopic campaigns and communication tactics and look to implement technology that enables stronger customer connections, company-wide.

http://bit.ly/2mnxPPS
4-Tell, Inc.
4-Tell, Inc.6 days ago
Gone are the days of slashing prices to win consumer loyalty. In the face of a constantly evolving digital landscape, it's time for retailers to proactively adopt technology and strategy that will allow them to be leaders in the future of digital commerce.

4-Tell has created an ebook to serve as retailer's guide to a sustainable, 3.0 digital future. By addressing the past pitfalls of big-box retailers and the current state of retail, we layout capabilities and technology that retailers need to secure to become market winners.

Download our ebook here: http://bit.ly/2zZDK3C
4-Tell, Inc.
4-Tell, Inc.
4-Tell, Inc.7 days ago
The consumer journey is too sporadic to define brick-and-mortar success by Sales Per Square Foot. Some shoppers browse online then purchase in-store or consistently flip flop between the two before making a purchase decision.

Retailers should measure success by their ability to connect experiences and consistently foster brand loyalty across all channels.

http://bit.ly/2lrFZ9v
4-Tell, Inc.
4-Tell, Inc.1 week ago
To all those who have served and continue to serve our country, thank you for your service. #VeteransDay
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4-Tell
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  • (503) 746-9070