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mission statement

4-Tell’s vision is to help organizations grow by enabling customer connections through smarter commerce in the digital world.

collage of office

OUR
VALUES

Passion

Inspire with Tenacity

We value, promote and fiercely protect what we do. The need for smarter commerce drives our business and inspires others around us.

Curiosity

Learning never ends

Our tenacity drives creativity and growth for our partners and our team. We are experts in smarter commerce and always seek to understand the intricacies of it.

blue seperator

Judgement

Focus on the imperative

Our team works to identify root causes and goes beyond just treating the symptoms. We plan to solve our customer’s business dilemmas. We aim to deliver smarter commerce. First, we prioritize what must be done now. Second, we evaluate what can be accomplished later. Third, we deliver on our objectives.

Impact

Influence through superiority

We commit ourselves to producing significant and measurable results. Our colleagues and clients can rely on us. We are bias-to-action. We avoid analysis-paralysis.

Innovation

Challenge prevailing assumptions

We acknowledge the weaknesses within eCommerce. Our goal is to create forward thinking solutions to overcome them. The 4-Tell team works with passion and intellect. We are driven to surpass what has already been achieved. We are not afraid to stand alone.

Meet our fearless leaders

Tom O'Keefe family smarter commerce

TOM O’KEEFE

PRESIDENT & CEO

Tom has a strong background in digital commerce. He brings 20+ years of software sales, marketing, and leadership roles. Most recently, Tom was the CEO of a health analytics company. Prior, he served as CRO of ShopIgniter – a venture backed social commerce provider. He was the EVP of TigerLogic – a publicly traded company in the social marketing space. And from 2003-2010 he was the COO of EthicsPoint – a SaaS based platform player in the post Sarbanes-Oxley compliance market. Tom has worked with some of the largest retailers and brands in the world. He has also been involved with early stage retailers and brands launching online. These experiences have grounded him in both what is possible and what is practical for 4-Tell customers.

KEN LEVY

CHIEF DATA SCIENTIST & CO-FOUNDER

Ken has 25 years of technology experience. He quickly synergizes diverse technical and market data into new, useful products and patents. Ken used this unique ability to start four companies, sell one company’s IP to Digimarc, become VP of Technology of a hardware startup, develop real-time software as early as 1987, and create 78 issued patents and 152 published applications worldwide. During his five years at Digimarc, Ken helped create a global licensing program. He positively affected many standards for Digimarc. Moving forward, he led an international team with Philips and developed a secure ID architecture that became part of a US law. Ken has BS, MS, MSEE, and PhD degrees, finishing his PhD in less than three years with 13 publications and a 4.0 GPA. In summary, Ken is intrigued by new technology, emerging markets and people’s behavior. He uses his creativity to turn this passion into revenue-generating technology.

smarter commerce
smarter commerce

KEN LEVY

CHIEF DATA SCIENTIST & CO-FOUNDER

Ken has 25 years of technology experience. He quickly synergizes diverse technical and market data into new, useful products and patents. Ken used this unique ability to start four companies, sell one company’s IP to Digimarc, become VP of Technology of a hardware startup, develop real-time software as early as 1987, and create 78 issued patents and 152 published applications worldwide. During his five years at Digimarc, Ken helped create a global licensing program. He positively affected many standards for Digimarc. Moving forward, he led an international team with Philips and developed a secure ID architecture that became part of a US law. Ken has BS, MS, MSEE, and PhD degrees, finishing his PhD in less than three years with 13 publications and a 4.0 GPA. In summary, Ken is intrigued by new technology, emerging markets and people’s behavior. He uses his creativity to turn this passion into revenue-generating technology.

smarter commerce

NEIL LOFGREN

CTO & CO-FOUNDER

Neil has over 25 years of experience bringing new products to market. His passion is developing solutions that both scale and adapt, balancing low-maintenance growth with maximum flexibility. Neil strives for continuous improvement – both in new features and product robustness. Neil’s roadmap writes itself with customer needs and long-range strategic goals. At 4-Tell, our Cognitive Commerce Engine currently delivers 2.4 billion results a month. It analyzes more than 600 million user behaviors each night. Neil constantly monitors this core product and always works to improve it. He has BS and MS degrees in Electrical and Computer Engineering from The Johns Hopkins University. He was a founding board member of the Digital Watermarking Alliance and currently holds 29 US patents with 38 additional published applications pending.