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Using technology to collect online data helps fuel the human touch in-store and online.

The Love Affair Between Online Data and Retail 2020

If you aren’t a Portland techie, you probably missed our Head of Customer Success, Aaron Thompson, speaking at NewTech PDX last month. But don’t worry, I’ve gotcha covered. Covering Retail 2020 and Cognitive Commerce, Aaron gave us a glimpse into how in-store and online data will drive the future of retail. And if Retail 2020…

ecommerce optimization

6 Ways To Improve Your eCommerce Optimization

Ka-boom!  It’s June 2017. Mind blown, right? But don’t stress. June can be a great time to evaluate your yearly progress and to adjust goals accordingly. In honor of the 6th month of the year, we are providing you with 6 eCommerce optimization tips!   1. Speed It Up Thanks to the internet, people can…

Cognitive Commerce

Cognitive Commerce is Clear for Takeoff!

Before smartphones and personal devices, we were forced to meet strangers organically. A little hard to imagine. Also, a bit scary. Do you like airports? I LOVE airports. By definition, you’d think airports would be a hub to meet people from all over the world. But we aren’t as often chatting with the gray-haired, scotch-drinking…

customer experience

Sloths and Personalization: A Case for Customer Loyalty

I live a very exciting life. Last Friday, I spent my night shopping for loose leaf tea infusers. Here’s where it turns into a thrill ride. They weren’t just any tea infusers, they were infusers shaped like ADORABLE animals. Wild, right? When I started my shopping journey, I was looking for the whale-with-the-spout infuser. I…

data

Yes We Can! But Should We?

Efficiency vs. Usefulness Technology provides us with many helpful gifts. One of those gifts is data. All you can eat, never ending buffet of data.  Sounds amazing, right? Little known fact about myself: I’m obsessed with efficiency. It’s a head scratcher to me when things are more difficult than they need to be. I ask…

movie recommendations

The Tale of 4-Tell

The Challenge Gather ’round, grandchildren. I want to tell you a story – a story from a long, long time ago. Yes, 2009 – technology’s Jurassic era. At the base of three active volcanoes – Mt. Hood, Mt. St. Helens, and Mt. Adams – two mad scientists heard a call from middle earth. Netflix –…

Shopper

Preserving your Shopper for a Lifetime

I once LOVED the word “Robust.” It gets me thinking of hearty holiday meals or a good glass of red wine. All that flavor. Nom nom. But since I started my career in tech, I cringe every time it’s written or spoken. “Robust” always sits in front of words like – functionality, platform, innovation, etc.…

Consumer Choice

The Psychology of Consumer Choice

Everyday Shopping Experience I’ll be honest, I’m an occasion shopper. Hot date next week? Shoes. A friend’s wedding this summer? Dress. What’s always true? Shopping in the 11th hour. With no time to spare, I need to find a specific piece. And needless to say, my consumer choice stress needle is pointed at “high.” Wait.…

Sales Associates

Leveraging Retail Sales Associates in 2017

“How do you like that one, honey?!” my mom yelled from the other side of the changing stall. “Meh. I don’t like the color. Too bright. Do they have this dress in black?” Before she could answer, our peppy sales associate was on the way with five other shades of the same dress in hand.…

customer loyalty, ecommerce, brand loyalty, millennial

The Peaceful Transition of Customer Loyalty: Part II

I hope my first post shed some light on ways to engage millennials and increase customer loyalty within our generation. Below, is my attempt to bring our journey full circle. I believe – with the support of my company – the industry will see a massive shift in this direction in the years to come.…