Influencer Marketing: Friend or Foe?
Remember the whole influencer marketing, Fyre Festival disaster? If you can’t recall the fiasco that occurred back in May, here’s the abridged version – individuals shelled out thousands to attend the…read more
Reducing friction for shoppers is the name of the game. And, luckily, for the players in this particular game, there are almost limitless ways to win. 1. Walmart Wand…read more
There are seismic shifts in our digital commerce ecosystem. They require a new way of thinking about retail, technology and people – and we believe it’s time for transformational, not…read more
Sharpen your pencils. Ready your calculators. The second biggest consumer spending season, back-to-school (BTS) and back-to-college (BTC) shopping season, is starting to ramp up for consumers. And this year is…read more
Need another reminder that retail is evolving at the speed of technology? Showrooming is a great place to start. Just a few years ago, the concept was introduced in the…read more